How we build your custom web application

Web App Product Design


Each project at Symple Logix, whether it’s a web application, mobile application, or any form of software development, begins with an in-person or online workshop. In this workshop, you and your key stakeholders meet with a dedicated product design team, which includes business analysts, UX/UI designers, solution architects and other key members specific to the needs of your project.


The expectation of all parties involved must line up before the beginning of the development phase. This not only ensures that we can build an intuitive, user-friendly web app but that it meets your commercial goals and expectations, and that together we can create the foundation of a long-term business relationship.

The documentation gathered in the workshop helps our business analysts finalise the User Stories documentation. Each story defines a function inside the app and is assigned a different priority which is crucial to shaping each iteration during the app’s development. This documentation also contains a DoD (Definition of Done), which forms the ‘acceptance criteria’ for every feature of the app.

By the end of this phase, our product design team will have created all the documentation necessary for other teams to use later throughout the development process, along with any other relevant information. At this point, the design team can use their findings from the workshop and the User Stories documentation to begin building a prototype of your app.

UX Design

With a complete understanding of your business goals and target audience, we start the UX or User Experience design phase. Here, we create your web app’s flow and the general experience your user will have within your app. The ‘live sketches’ or rapid wireframing created during the workshop allows our designers to establish the best way to present your end users with the information they want and what each view should contain.

Knowledge of common user behavior is of the utmost importance here, and our experienced designers have an abundance of this. Resting on their expertise and their dedicated UX design software, they ‘map out’ your app and create lo-fidelity wireframes containing the elements for each view of your app. From here, the UI phase begins.

UI Design

UI, or user interface, is essentially what the user will see when interacting with your web app. Our designers use the wireframes from the UX design stage and turn them into mockups of the views the end user may see inside your web application.

UI and UX work closely to ensure that the user can get the relevant information with ease.

Our UI designers are active within their industry, staying on top of the latest design trends to ensure that your web application will fit within your current design guidelines, looks good, and meets any other business needs.

It is imperative that your web application matches your existing branding criteria. If you have a new business or are looking to rebrand, our Art Director and branding experts can help with brand books, logos, typefaces and branding guidelines as well as marketing strategies to ensure success. Our team uses industry-standard best practices to help create innovative ideas to help you make these decisions. These ideas can then be used to ‘reverse engineer’ the branding phase – from the app, back to the business and web design, rather than the other way around.

Interactive prototyping

With all the design assets created and taken care of, it’s time to bring it all together – and that’s what the prototyping phase is all about. By the end of this phase, our designers will have created an interactive prototype that ‘looks and feels’ just like your finished product.

When the interactive prototyping phase is complete, you’ll be able to present this prototype to any stakeholders or potential investors to keep them up to date but also ensure that their expectations are being met. Your prototype can also be used for user research to ensure usability and make any changes before going to production.

How we build your custom web application

Web App Development

Backend development

Back-end development is the programming of the app for the operations going on ‘behind the scenes’ and includes the database, scripts, processes and algorithms which are ‘hidden’ from the user.

Depending on the requirements of your app, our developers will use a modern technology and framework like Java – Spring Boot, Spring Framework, Hibernate, as well as Node.js among others, to ensure a reliable backend to your web app.

The back end of your app provides data to your app from a database. If your app requires user accounts, data to be shared between users and devices, to store data online or you need the app to show your user data from an external source, then you will need a dedicated backend developer.

Frontend development

Your web app’s frontend is the part that users see, use, and interact with. Our experienced team of frontend developers creates the most aesthetically pleasing, easy to use and process-orientated front end for your application, based on user testing, industry-standard best practices, and their years of experience.

If your software is browser-based, it’s vital that it can be used in multiple web browsers across multiple devices – desktop, tablet, and mobile device. Symple Logix frontend developers ensure that any user that opens your app on any device gets the same experience.

For your web app we use modern technologies like Angular or Vue.js

QA Testing

QA testing is an integral part of the development of any digital product. This team is involved from the very beginning of the development phase, creating different test cases and scenarios to test your specific digital product. The main goal of testing is to ensure that all features work and that it displays properly on different devices and chosen browsers. This process is reiterated time and time again, and any problems are noted and resolved.

Consistent code quality, and a smooth user experience are key factors to the success of your web app development and the more testing you apply, the greater the outcome of your final product.


During both the development and QA testing phases, your app will be hosted live on a staging environment. Here, the code can only be accessed by the development team. It’s here where everything is given a final check and primed for release. It’s in this phase where your web app can be opened for a select few individuals to test your program. Often called a ‘soft launch’ or ‘beta,’ trusted customers have exclusive access to your product to give feedback. Our analysts also gather data from their behaviors and use it to fine-tune any elements before release to the general public.


During the release phase, our team will be on-hand as the users start to use and explore your web app’s facets. Should any issues occur, we’ll be on-hand to iron them out as they happen to ensure the smoothest possible release of your app.

An average software development company would normally stop the support of their product here, but at Symple Logix, it’s at this point where our on-going service and support kicks in.

Support & Maintenance

Your web-based software is only as strong as the team that maintains it. To guarantee that your new software functions flawlessly, our experts help find and solve any bugs or problems you or your users may have. This team monitors performance, provides consultancy, and manages the process of making any changes you need once your app is live and running.

We will ensure that all documentation is updated accordingly so that you can grow and scale the digital marketing around your web app. This dedicated team of app developers also gathers real data from users of your app as well as their feedback. This information helps shape future updates and ensures that your users get the best problem-solving app, therefore maximizing your business’s returns.

Ready to start your new web project?

No matter how experienced you are with any form of software development, there’s always something specific to know. Here are some of the most common questions we get as a web application development company:

Why you should invest in web application development

The way we use the internet has created many opportunities for businesses – both new and old. From communicating around the globe, to doing your local grocery shopping, there’s a wealth of opportunity for creative minds to build a business around a web-based application.

Whether it’s a SaaS product, a video consultation platform, a high-performing big data tool, Symple Logix specializes in web application development and has the commercial expertise and experience to turn your idea into a reality.

  • Convenience and Reliability

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  • Spread Brand Awareness

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  • Boost Revenue

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  • Diversify Marketing Opportunities

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